Optimel PUUR
The first zero-fat yoghurt drink with no added sugar, sweeteners or artificial additives.
There is a growing group of people who prefer natural products with minimal additions. These consumers prefer to choose products without sweeteners or other artificial additives. Moreover, we see a trend towards reduced sugar and less sweet products.
Therefore Optimel introduced Optimel PUUR. It is the first 0% fat yogurt drink that contains no added sugar and no sweeteners. Optimel PUUR is produced with a mild yoghurt drink, fruit juice and natural flavour, resulting in a fresh, slightly sweet and fruity taste. Optimel PUUR is 100% natural and is half as sweet as normal Optimel drinks.