Heinz No Added Sugar Beanz

With the increasing number of people with obesity and other welfare diseases around the world, reduction of sugar and salt in food products has become an important issue. Kraft Heinz has therefore launched an even healthier variant of its popular Heinz Beanz. 

Naturally high in protein, fiber and low in fat Heinz Beanz are already low in sugar, gluten free and vegetarian friendly. However, Heinz No Added Sugar Beanz – already on the market in the UK – has been produced with even 25% less salt, without compromising on the authentic Heinz-taste. Instead of sugar the manufacturer has used stevia to establish a balanced sugar-sour-salt flavor profile. Heinz No Added Sugar Beanz is free from any artificial colors, flavors or preservatives. The product has no gluten or palm oil.

The beans are created using insights generated by the Kraft Heinz Sugar and Salt Reduction Technology Platform. This initiative was launched fifteen years ago, in anticipation of consumer trends and business strategy, with the aim to develop methods for stepwise sugar and salt reduction that can be applied, industrially, across many product categories. The end goal is to market products with no added sugar and salt, without compromising on product quality and consumer experience. Research and development took place in several consortia: the Dutch research organization TNO, NIZO, Wageningen University & Research and the Flavour House. The company’s conscious decision to work with external partners is based upon having no barriers to using the best expertise available and to avoid the limitations of tunnel vision.