Heinz Tomato Ketchup 50% Less Sugar and Salt

As the number of people with obesity and other welfare-related diseases increases globally, reducing the sugar and salt in food products has become an important health intervention. Kraft Heinz has now launched a 50% less sugar and 50% less salt variant of its ever-popular Heinz Tomato Ketchup.

The ketchup, available in supermarkets across Europe, is sweetened with stevia – a naturally occurring component of the stevia plant – in addition to a small amount of ordinary sugar. The product contains 0,9 grams of salt and 11 grams of sugar per 100 gram, whereas the original has 1,8 grams of salt and 22,8 grams of sugar per 100 gram. Heinz Tomato Ketchup 50% Less Sugar and Salt is free from any artificial colors, flavors and preservatives and contains no gluten or palm oil.

The ketchup is created using insights generated by the Kraft Heinz Sugar and Salt Reduction Technology Platform. This initiative was launched fifteen years ago, in anticipation of consumer trends, with the aim to develop methods for stepwise sugar and salt reduction that can be applied, commercially, across many product categories. The end goal is to market products with no added sugar and salt, without compromising on product quality and consumer experience. Research and development took place in several consortia: the Dutch research organization TNO, NIZO, Wageningen University & Research and the Flavour House. The company’s conscious decision to work with external partners is based upon having no barriers to using the best expertise available and avoiding the limitations of tunnel vision.