Heinz Tomato Ketchup No Added Sugar and Salt

As the number of people with obesity and other welfare-related diseases increases globally, reducing the sugar and salt in food products has become an important health intervention. Kraft Heinz has launched a new variant of its ever-popular Heinz Tomato Ketchup, with no added sugar or salt.

The ketchup, on the UK market since 2018, is sweetened with sucralose. The product contains 0,06 grams of salt and 4,6 grams of sugar per 100 grams, whereas the original has 1,8 grams of salt and 22,8 grams of sugar per 100 grams. Heinz Tomato Ketchup No Added Sugar and Salt is free from any artificial colors, flavors and preservatives and contains no gluten or palm oil.

The ketchup is created using insights generated by the Kraft Heinz Sugar and Salt Reduction Technology Platform. This initiative was launched fifteen years ago, in anticipation of consumer trends and business strategy, with the aim to develop methods for stepwise sugar and salt reduction that can be applied, industrially, across many product categories. The end goal is to market products with no added sugar and salt, without compromising on product quality and consumer experience. Research and development took place in several consortia: the Dutch research organization TNO, NIZO, Wageningen University & Research and the Flavour House. The company’s conscious decision to work with external partners facilitates using the best expertise available and avoiding the limitations of tunnel vision.